The brand’s users have already enabled the conservation of over 1 million litres of water to date through purchases of secondhand fashion items versus new pieces
Bazaara, the region’s digital platform for thrifting secondhand and vintage clothing, provides insights into the company’s contribution towards sustainable environmental practices. Launched in December 2020, Bazaara has a mission to streamline and simplify the shopping system in the Middle East, combining the accessibility of technology with the values of conscious shopping.
In recognition of World Ocean Day on June 8th and World Environment Day on June 6th, Bazaara shares a few progressive statistics that showcase the positive impact that its users had made on the environment as a whole. Entering their sixth month in the market, the app has successfully registered over 8,000 users on their platform, displaying over 13,000 live listings. The brand has facilitated the transaction of over 650 preloved fashion items, resulting in the conservation of over 1 million litres of water. To put things into perspective, according to WWF, on average every garment takes close to 2,000 litres of water to produce, depending on materials. In addition to reducing water consumption, Bazaara has helped offset over 958 pounds of CO2 emissions – as every pound of clothing bought secondhand instead of new saves 5.9 pounds of CO2 emissions according to The Gaia-Movement.
Bazaara is also announcing a new pledge to help conserve more than 5 million gallons of water this year. With the new initiative, the brand will partner with its users to ensure that enough secondhand sales are facilitated instead of new fashion sales, to translate into more than five million gallons of water conserved by year end.
According to Alyssa Mariano, co-founder of Bazaara, “On average, 60 percent of a person’s closet is unused. This ‘trapped inventory’ is the equivalent of $36 billion worldwide; what’s more is that up to $500 billion is lost due to clothing being underutilized or thrown away each year. We wanted to provide a platform to directly reduce these numbers,” she said.
The fashion industry is responsible for more than 10% of global carbon emissions, ranking them as thesecond-largest consumer of the world’s water supply, in addition to being accountable for 20% of all industrial water pollution worldwide. According to EcoWatch, it is estimated that 70% of rivers and lakes are contaminated by the 2.5 billion gallons of wastewater produced by the textile industry. Concern for the industry’s heavy contribution to environmental disintegration is the driving factor in creating positive change through Bazaara.
After downloading and registering on the Bazaara app, individuals can instantly list their secondhand fashion items for sale and choose their own sale prices, while buyers can make their own offers. After the buyer’s payment is completed, the courier is automatically dispatched for pickup and delivery, after which the seller receives payment to their Bazaara wallet.
For more information on Bazaara please visit www.bazaara.ae. Keep up with them on social media @bazaara.ae. The app is available to download through the App Store for iOS and the Google Play Store for Android.